For the internationally renowned brand ‘Plus Dental’, Managemen has been able to place specific products and services in the healthy lifestyle market via Bas Baas’ Instagram and YouTube channels. Part of the strategy was to create an honest review in the communications and also give people a chance to win a treatment. In this way people could become acquainted with Plus Dental. By working in this way, this campaign has been able to generate high engagement and associated conversions. In addition to a dedicated IG post and an SEO YouTube review video, extra traffic was chosen via Instagram stories with a swipe up function.