Guts & Gusto has a strong position in the fashion industry with a female target group. Together with Managemen we have set up a campaign with Kiya. Commitment and conversions were the goal and part of the strategy was not to change too much of Kiya’s natural look. Kiya’s target group is very dedicated and has provided nice traffic around this campaign. Ultimately, this collaboration resulted in a successful long-term collaboration between Kiya and Guts & Gusto. In addition to these dedicated deliverables, Instagram stories with a swipe up function were also chosen.