In collaboration with Purse Pets in Belgium, Managemen has been able to set up a fun interactive campaign on the PIP channel (part of De Bakkertjes). PIP had a nice day playing with a friend. Unboxing and decorating the products was a nice part of a real girls day. In this organic way, nice attention has been created for Purse Pets and the associated products. It is very important that it fits in with the current form of content and we succeeded! In this campaign, a YouTube shout-out implementation and dedicated IG content have been chosen.